LG OLED77C26LD 77" 4K Smart OLED TV with webOS

LG OLED77C26LD 77" 4K Smart OLED TV with webOS

OLED that shines bright
Heightening the vivid beauty of LG OLED self-lit pixels. Brightness Booster takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 20%2 more luminance. Now, visuals looks bolder with superior light efficiency.

a9 Gen 5 AI Processor
The brains behind the beauty. Following deep learning advancements, LG's α9 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.

Infinite Contrast
With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.

Dynamic Tone Mapping Pro
All-new Dynamic Tone Mapping Pro goes deeper to improve the picture. Previously, it elevated just the frames. Now, the technique hones in on 5000 blocks across the screen for more vivid HDR down to each last detail.

Immersive Surround Sound
The α9 Gen 5 AI Processor up-mixes 2-channel audio into virtual 7.1.2 channel sound. Feel the action and chaos around you, just like you're the main character of the movie.

AI ThinQ & webOS
Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates.

Seamless Screen - The minimalist view
With bezels this narrow, be fully immersed in the picture with nothing to distract your view3. The unbelievably slim design4 fits seamlessly into your home with the stylish Gallery Stand and Floor Stand.